Soft Skills Ltd

Online Marketing and Editorial Success Program

Theme: Towards Compelling Attractive, Well-Functioning Publications That Are Relevant and Interesting While Conveying Vital Information To Further The Organisation’s Strategic Plan
Course Duration: 5 Days

Program Overview:

This practical course introduces the role of editing and proofreading content in any business. It has been developed to meet the needs of all organizations that generate and prepare copy for presentation or publication in digital or print formats. The course explains what needs to be done, and why, and the basics of marking up on paper and working on-screen.

The course will help your team to project a clear voice in an over-crowded world by presenting content focused on the real needs of your stakeholders. To create content with exclusivity, originality and quality. To perform better. To deliver engaging content across all platforms. To increase audiences, nurture genuine loyalty and keep them well informed of the goings on within the organisation and its environs.

Who Should Attend:

  • Editorial staff at publishers, charities, membership organizations, or any business with some publishing function
  • People responsible for, or who work on, corporate communications
  • In-house administrators who brief editorial freelancers and/or who are involved in quality control.
Key Learning Outcomes

At the end of this program participants will be able to:

  • Manage the entire editorial process for the organisation’s publications both online and offline.
  • Build the business case for Content Strategy, Editorial Planning & Content Calendars
  • Create a Content Strategy that ties directly into your Editorial Planning and Content
  • Audit & evaluate your current content
  • Create processes to support the cost-effective creation of great content
  • Plan the ‘next steps’ for your organisation
Course Content:
  • Strategic consideration in editorial content
  • Thematic options when deciding what to publish.
  • Graphics Vis-à-vis words
  • A and B series of publication sizes
  • Deciding sizes and printing options

Color choices

  • The inverted pyramid
  • Headlines and intros
  • Kickers and blurbs
  • One column/two column considerations
  • Placement of photos and graphics
  • In-house magazine
  • Industry or sector magazine
  • Flyers/brochures
  • Catalogues
  • Online publications
  • Principles of writing for the Web
  • Writing website content
  • Writing for blogs and social networks
  • Micro-writing: Twitter, Facebook and the mobile Web
  • Publication size
  • Embossed and recessed finishes
  • Saddle stitch and square bind finishing
Training Methodology:
  • Mini lectures
  • Role plays
  • Brain storming
  • Question and answer sessions
  • Video presentations
  • Demonstrations by the trainer
  • Practical group activities
  • Case studies

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