Soft Skills Ltd

Intercultural Communication Training

Theme: Embracing A Different World View and way of life
Course Duration: 2 Days

Program Overview:

Effective intercultural communication is a vital skill for anyone working across countries or continents, including those working for multinational companies either in their home country or abroad (expatriates).

It is also crucial for anyone working with people from other cultures to avoid misunderstandings and even offence. Those studying languages often encounter issues of intercultural communication.
Intercultural communication offers the ability to deal across cultures, which is increasingly important, as the world gets smaller. Getting smaller doesn’t mean the world is becoming identical, it means having more and more contact with people who are culturally different

Intercultural communication training also enhances the ability to negotiate, which increases individual marketability within the global workforce. Each culture has its own set of rules when it comes to negotiating. Some experts recommend integrating a cross-cultural framework for people who work with multiple cultures every day.

Who Should Attend:

All staff

Key Learning Outcomes
  • Some knowledge of the cultures, organisations and institutions, history and general way of living of different communities and nations.
  • Recognition that these aspects affect behavioral norms. For example, there is considerable ‘history’ between the Greeks and Turks, and therefore it may be considered potentially a problem to serve Turkish food to a Greek person.
  • An understanding of how culture can affect communication and language. For example, people from Nordic countries are often said to speak more directly than native English speakers who tend to use more ‘polite’ language. Scandinavians in the UK have reported causing offence to English people by failing to say ‘please’ and ‘thank you’ enough.
  • Some understanding of the conventions that may govern behavior in certain specific intercultural environments, such as views on the role of women, or the licence (or otherwise) permitted to children.
  • Crucially, awareness of your own and other people’s beliefs and values, and a willingness to recognize when these may clash.
  • Sensitivity towards cultural stereotypes that may affect and interfere with intercultural communication.
Course Content:
May be rooted in religious or folk beliefs and need to be integrated.
Since subtle differences in language can have a big impact on how conversation, messages are given and received.
Significantly influence the professional interactions since decision-makers may not actually be at the table but represented by various parties, such as family members.
Requires global brands to adjust to local cultures and markets to be relevant and successful.
Training Methodology:
  • Mini lectures
  • Demonstrations by the trainer
  • Brain storming
  • Question and answer sessions
  • Video recording and replay of participants speech presentations
  • Practical group activities
  • Individual planning activities Application of real-time, real-life case-studies